Jacob Best and his sons open Empire Brewery – they brew 300 barrels of Best Select Lager the first year.
Philip, Jacob’s son, becomes owner. The company is renamed Philip Best Company. He partners with his son-in-law Frederick Pabst.
The brewery name is changed to Pabst Brewing Company.
The beer is ordered in bars as “the one with the blue ribbon” so ‘Blue Ribbon’ is added to the Best Select name.
The name is officially changed to Pabst Blue Ribbon.
During World War I, there is a shortage of silk so the company is forced to stop tying a blue ribbon around each bottle.
During Prohibition, the company switches from brewing beer to producing…cheese!
After Prohibition, cheese operations are sold to Kraft and Pabst starts brewing again.
Pabst develops keg-lined Tap-a-Can and is one of the first breweries to sell beer in can format (the canned product is called Pabst Export Beer).
This year marks the end of the silk ribbon around the Pabst Blue Ribbon bottles – it is given a permanent spot on the label instead.
Time to celebrate – 100 million barrels have been brewed! The celebration includes a golden barrel and a plane trip to Germany (Jacob Best’s hometown) for 60 people.
Pabst sells 18 million barrels, a record!
Pabst changes hands: it is acquired by Paul Kalmanowitz for $63 million. He stops all advertising.
Pabst comes to Canada! Sleeman acquires Stroh Canada who owns the Canadian rights to the Pabst brand.
Sales in the US make an unexpected leap that year. The source? Bike messengers, millennials and other young people attracted by the beer’s scarcity and lack of advertising.
Launch of Pabst Blue Ribbon Dry and Pabst Blue Ribbon Light in Canada.
Pabst Blue Ribbon Dry is renamed Pabst Blue Ribbon 5.9%.
Pabst tests Strong Vodka Soda in Alberta
Pabst launches a new line-up of Strong Sodas
A new website for Canada – you’re looking at it!